Armacell Wins a Communicator Award for Video Series
Armacell Recognized by AIVA with a Communicator Award of Distinction
Chapel Hill, NC - May 29, 2019 We are pleased to announce that Armacell’s Marketing Communications team in the Americas won a Communicator Award of Distinction for its online series of three Insulation Insights explainer videos. The three whiteboard-style animation videos were created to help mechanical engineers understand the benefits of ArmaFlex® insulation including its ability to prevent condensation on chilled water piping, that no jacket is required indoors and the breadth of projects that have successfully specified ArmaFlex. The videos were the first foray into video animation for the team, leading to several other animated videos since then.
“Video marketing is an important piece of our overall marketing strategy. It’s the medium for the digital age” says Joanna Beckman, Marketing Communications Manager for Armacell, Americas. “Creating easy-to-understand explainer videos in a friendly style is a good way to describe complex concepts or simplify detailed explanations more visually.”
The Communicator Awards are judged and overseen by the Academy of Interactive and Visual Arts (AIVA). The AIVA is an invitation-only member-based organization of leading professionals from various disciplines of the visual arts dedicated to embracing progress and the evolving nature of traditional and interactive media. Entries are judged to evaluate distinction in creative work. In determining Excellence and Distinction Winners, entries are judged on their merits against a standard of excellence considering the category entered. A category may have multiple winners, or may have none. Entries are scored on a 100 point scale by the judges. Generally, Excellence Winners receive a score of 90 or above and Distinction Winners receive a score of 70 to 89.
The three videos can be watched here:
Download the Communicator Awards Press Release here:
Download the Communicator Awards Fact Sheet here:
For more information about the AIVA Communicator Award winners visit: https://www.communicatorawards.com/winners/list/?event=1026&category=45&award=9
About The Communicator Awards:
The Communicator Awards is the leading international awards program honoring creative excellence for marketing and communications professionals. Founded by passionate communications professionals over two decades ago, The Communicator Awards is an annual competition honoring the best digital, mobile, audio, video, and social content the industry has to offer. The Communicator Awards is widely recognized as one of the largest awards of its kind in the world. Please visit www.communicatorawards.com for more information.
The Communicator Awards are judged and overseen by the Academy of Interactive and Visual Arts (AIVA), a 600+ member organization of leading professionals from various disciplines of the visual arts dedicated to embracing progress and the evolving nature of traditional and interactive media. Current AIVA membership represents a "Who's Who" of acclaimed media, advertising, and marketing firms including: PureMatter, Condè Nast, Disney, Republica, Tinder, MTV, Starbucks, Fast Company, Tribal DDB, Yahoo!, and many others. See aiva.org for more information.